As a self-confessed Honda fanboi, I just had to acquire this when it was offered to me last year at a price I couldn’t refuse!

It’s a year 2000 Honda Insight. The car is 12 years old but its technology could’ve been from last week (or next week…); all aluminium construction, three cylinder engine , hybrid power, still the lowest CO2 g/km of any production car, bullet-proof reliability AND it averages an overall – and true – 69 mpg.

The styling may not be to all tastes but it is honest; the form follows function and there’s not many -if any –  of today’s over-styled and over weight cars can claim that.

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BCTQ, the renowned Maritime Consultants, provide world-class expertise to owners and operators of a vast range of vessel types. The services of the company’s marine engineers and naval architects are relied upon worldwide, from sail training vessels to RORO ferries, workboats, naval vessels, superyachts and specialist vessels.

2012 is the 60th anniversary of BCTQ and to mark this significant milestone in the company’s success Fusion were requested to design an anniversary logo which would complement the company’s existing brand identity (which itlself was revised by Fusion).

The logo will feature on all the company’s promotional material to be rolled-out in 2012.

Congratulations to BCTQ and best wishes for the next 60 years.

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Following a successful MBO, the Middlesbrough-based chemical manufacturer Chemoxy requested Fusion create a distinctive new brand identity for the company.

The brief required a new brand identity which conveyed professionalism and high-quality whilst also communicating the company’s business.

The icon developed for the logo represents a key process at Chemoxy sites – distillation – and is combined with the timeless elegance of the Gill Sans Bold Italic typeface. The new brand identity will feature on all the of the Chemoxy promotional material to be produced by Fusion.

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Simply Dutch, one of Fusion’s long-standing clients, asked us to put our extensive publishing expertise to work and prepare an unusual advertisement for it’s flagship store at Leeming Bar; not a half-page or even a full-page, but a rather special four page ‘Wrap’ for the Darlington & Stockton Times newspaper.

Whilst not an inexpensive choice of media, it was nonetheless extremely effective; sales were up a staggering 300% over budget. It really does pay to advertise.

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Fusion designer and extreme sportsman (mentalist) Ryan has now written his second bouldering book – that’s correct, bouldering – and it’s excellent. For those interested Ryan not only wrote (not all of it), took pictures (not all of them) and illustrated the topos – that’s bouldering parlance for routes – and at 300 pages it’s nearly big enough to climb. It can be purchased in all good bouldering shops, online at http://www.rockrun.com/products/Yorkshire-Grit-Bouldering-Vol-2.html – and from Ryan on 0797 3685737.

Filed under: Out of hours by Mike
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Who’d have thought brollies would be required in the summer? Someone at Fine Organics did; they correctly predicted rain for their recent golf competition and asked Fusion to very quickly produce some branded umbrellas. Not all of the projects Fusion undertake for clients are expensive or complicated!

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We like to think we do our little bit for charity here at Fusion, both personally and corporately, but it’s great to see how much one of our clients does for charities and good causes. In the recent AMEC staff newsletter – The Beacon – which Fusion produced, we read that over £1m was raised by the AMEC group of companies and its employees – it’s great to see that in these recession-hit times there’s still plenty of folk willing to help out.

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Always refreshing to get a project that’s out of the norm… in this case to design a logo, stationery and signage for a wool shop in Bedale. We designed a logo that reflected the subject matter and also the owner’s brief to create something warm and cuddly! If you fancy picking up the needles try visiting the shop… or the website: www.newjerseywools.co.uk

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As a result of a significant and time-sensitive business opportunity identified by a high-profile European client, Fusion were requested to urgently create  and produce some sophisticated presentation material and then ship to the client by next day courier. The work we created was great, it was produced to a tight-lead-time and; it all went by-the-numbers. A big-name (well short actually; three letters beginning with a ‘D” and ending with an ‘L’) courier was booked for the next-day delivery. The package was collected. It was sorted. Or so we thought…

The appointed delivery time came and went and when we investigated with the courier, we were advised the package was on its way to a city of the same name in the USA rather than in the UK! Apparently the courier who collected the package entered an incorrect code into an electronic scanner. Despite the package being intercepted at the courier’s transatlantic hub, it couldn’t be retrieved (a ‘computer says no’ situation…) – there was nothing we could do to get the package delivered in time for a presentation that could be worth millions to our client.

Everything could have been lost – but it wasn’t. Fusion re-produced the material by hand, filled-up with Red Bull and then drove hundreds of miles to meet the client for a red-eye delivery.

Ironically, Fusion’s client is a specialist business training and development company; we’ve definitely identified another client for them…

Filed under: Fusion News, Out of hours by Mike
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Darlington-based Smith & Allan are one of the oldest oil and lubricant specialists in the UK. Since 1925 the company has been blending and selling specialist oils and lubricants for everything from high-performance engines and agricultural machinery to industrial plant and machine tools. The company identified a growing opportunity for a range of products dedicated to the demanding classic car and motorcycle owners in the UK. Classic vehicles (or at least their owners!) require specialist products; ones which eschew the additives and technology found in the oils and lubricants formulated for today’s engines and machines.

Calling upon its 86 year history, Smith and Allan created its Classic products and requested Fusion develop a brand identity and packaging style that would both complement the company’s existing core product range and create a distinctive and premium positioning for the new Classic range.

As a result of successfully packaging the Classic range, Smith and Allan, Fusion are delighted to have been requested to develop a further range of packing for the company.

Darlington-based Smith & Allan are one of the oldest oil and lubricant specialists in the UK. Since 1925 the company has been blending and selling specialist oils and lubricants for everything from high-performance engines and agricultural machinery to industrial plant and machine tools. The company identified a growing opportunity for a range of products dedicated to the demanding classic car and motorcycle owners in the UK. Classic vehicles (or at least their owners!) require specialist products; ones which eschew the additives and technology found in the oils and lubricants formulated for today’s engines and machines.

Calling upon its 86 year history, Smith and Allan created its Classic products and requested Fusion develop a brand identity and packaging style that would both complement the company’s existing core product range and create a distinctive and premium positioning for the new Classic range.
As a result of successfully packaging the Classic range, Smith and Allan, Fusion are delighted to have been requested to develop a further range of packing for the company.

Filed under: Fusion News by Mike
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