Going the extra mile… (or why training matters)

August 17th, 2011

As a result of a significant and time-sensitive business opportunity identified by a high-profile European client, Fusion were requested to urgently create  and produce some sophisticated presentation material and then ship to the client by next day courier. The work we created was great, it was produced to a tight-lead-time and; it all went by-the-numbers. A big-name (well short actually; three letters beginning with a ‘D” and ending with an ‘L’) courier was booked for the next-day delivery. The package was collected. It was sorted. Or so we thought…

The appointed delivery time came and went and when we investigated with the courier, we were advised the package was on its way to a city of the same name in the USA rather than in the UK! Apparently the courier who collected the package entered an incorrect code into an electronic scanner. Despite the package being intercepted at the courier’s transatlantic hub, it couldn’t be retrieved (a ‘computer says no’ situation…) – there was nothing we could do to get the package delivered in time for a presentation that could be worth millions to our client.

Everything could have been lost – but it wasn’t. Fusion re-produced the material by hand, filled-up with Red Bull and then drove hundreds of miles to meet the client for a red-eye delivery.

Ironically, Fusion’s client is a specialist business training and development company; we’ve definitely identified another client for them…

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