Following a successful MBO, the Middlesbrough-based chemical manufacturer Chemoxy requested Fusion create a distinctive new brand identity for the company.

The brief required a new brand identity which conveyed professionalism and high-quality whilst also communicating the company’s business.

The icon developed for the logo represents a key process at Chemoxy sites – distillation – and is combined with the timeless elegance of the Gill Sans Bold Italic typeface. The new brand identity will feature on all the of the Chemoxy promotional material to be produced by Fusion.

Filed under: Fusion News by Mark Back to blog