Central St Martins College of Art, Chelsea Art College and over 25 years of experience in graphic design and publishing have made Mike a formidable creative force. Occasionally mistaken for Ian McShane (at least when viewed in a fairground mirror) he apparently attended St Martins with Sade. Mike is a handy footballer and squash player, with a mountain bike offering a 'break' from his usual physical routine...

A business graduate with market research and marketing credentials, Mark has worked for advertising, sales promotion and design agencies in London and the North since 1985. Mistaken for Damon Hill on three occasions, Mark shares a common interest with him in anything with an ignition switch, especially if it's a Honda. A wannabe musician, the guitar, piano and drums have so far eluded his mastery. Currently he is learning to play the Swanee whistle with some success.

Newcastle Art College honed Paul's prodigious illustration skills. Over 20 years of design experience has afforded Paul a keen eye for detail and appreciation of patterns - and combined with an alleged talent for mental arithmetic, it's little surprise darts is one of his favourite pastimes. Once mistaken for a tall, slim and slightly more attractive version of Mini-Me, Paul is allegedly, quite a celebrity in Darlington's beautiful places.

A graduate of Edinburgh College of Art, Ryan has over seven years of experience in design, gained mostly whilst at Fusion. Ryan's design experience was enhanced with a rewarding placement at a leading design agency in Holland and whilst there he developed an appreciation of clogs. He's an accomplished climber - albeit a pastime he undertakes in high-performance rather than solid wood footwear. As a student Ryan was once asked to appear in an identity parade for the local Police, so he may have been mistaken for a criminal.